Recently, I co-authored an article in the United Nations World Tourism Organization (UNWTO) Affiliate Members Global Report titled: The transformative power of tourism: a paradigm shift towards a more responsible traveller (see page 97 of the report available at: http://cf.cdn.unwto.org/sites/all/files/pdf/global_report_transformative_power_tourism_v5.compressed_2.pdf. The report which was jointly published in February, 2016 by UNWTO and the Institute for Tourism in Zagreb, Croatia illustrates with real-life initiatives the great potential of transformative tourism in contributing to development. Tourism has exhibited continued growth and deepening diversification over the recent years to become one of the fastest growing sectors in the world (Over one billion international tourists travelled the world in 2014, supporting jobs, generating income and boosting development. International tourism currently accounts for 10% of global GDP, 30% of services exports and 1 in every 11 jobs).
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